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Free download — Brand Design Foundations
In this course, Sean Adams, professor of branding and brand identity at ArtCenter College of Design, explains branding as a process that successfully communicates a company’s unique message. Sean summarizes the history of branding, from the Stone Age through today. He explains what a brand is, the role of the designer, the elements of branding, and more. Then Sean dives into the strategy behind creating a successful brand, including research, interviews, problem solving, and presentation. Sean covers the parts that go into creating a visual identity system, then walks you through the process of creating those parts. Next, he goes over everything that goes into building the visual system, including a color palette, typography, images, patterns, and presentation. Finally, Sean explains what you will hand off to the client and offers some best practices on making handoffs go smoothly.
File Name: | Brand Design Foundations |
Content Source: | N/A |
Genre / Category: | Web Design Tuts |
File Size : | 1.8 GB |
Publisher: | N/A |
Updated and Published: | DECEMBER 03, 2021 |
DOWNLOAD LINK : Brand Design Foundations
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