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How to Make a Brand Video that Isn’t Boring – Free Download
Most people imagine big, trendy marketing agencies, focus groups, slick animations, and teams of professional writers and actors.
And while those things can certainly be helpful in the right context, they are not necessary, and they are less important than the way you tell your story.
This course will teach you:
How to identify the difference between a boring brand video and an awesome one (and be able to EXPLAIN that difference, and more importantly, EXECUTE it)
Exactly what content belongs in a killer brand video and what’s better left to other mediums, like your website
The 7 most common pitfalls that tank almost every marketing video out there (and how to beat them!)
How a great video can teach viewers to see your company as a BRAND (that they’ll pay more for) instead of a COMMODITY (where only price matters)
A detailed description of what it takes to produce a professional-quality brand story video yourself and how much money you can save doing it, so you can decide whether it’s worth it to hire a production company.
My partner and I started our company after years of creative filmmaking, improv comedy, and screenwriting (all of which we’re still into). And the things we’ve learned from those disciplines are 100% applicable to marketing videos.
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Content Source: https://www.skillshare.com/classes/How-to-Make-a-Brand-Video-that-Isnt-Boring/1920915160
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